As a small family-run event that partners with a non-profit fundraising organization we have to be careful how much we spend on advertising. The Value Connection allows us to trade admission tickets for advertising which means there is essentially no cost to us in using this program. We can then use the credit we have generated to promote our event! In addition, the Value Connection gives us added exposure when they promote our tickets on their stations and when they put us in their Value Connection newsletter. This program has been valuable to us as a way to grow our business and we highly recommend it.

- Jason Stock-Owner of Harvest of Horror

Hennen's have been using the Value Connection for years. It has been a good program for us in two basic ways. First, the store is mentioned frequently on the air over and above the paid testimonial ads that we run with the ad credit the program creates for us. Second, we're getting a break on the cost of the ads by paying with in-store gift certificates which require the "buyer" to come to the store. It is a win-win for everyone involved. Hennen's looks forward to continuing to use the program.

- Joe Hennen-Owner of Hennen Floor Covering in Freeport