I would say if the "Value Connection" was not an option for us we might not be doing radio. It allows us to feature items that we purchased wholesale at very aggressive prices, and that gives us much more control over our advertising costs. It has been an excellent addition to our overall marketing plan. I would strongly suggest it to anyone else.

- Bryan Koopman-Minnesota Lighting, Fireplace and Flooring Showroom

Hennen's have been using the Value Connection for years. It has been a good program for us in two basic ways. First, the store is mentioned frequently on the air over and above the paid testimonial ads that we run with the ad credit the program creates for us. Second, we're getting a break on the cost of the ads by paying with in-store gift certificates which require the "buyer" to come to the store. It is a win-win for everyone involved. Hennen's looks forward to continuing to use the program.

- Joe Hennen-Owner of Hennen Floor Covering in Freeport